Casinos historic often have a distinct scent, one strongly associated of tobacco. But as smoking rates decrease, casinos are exploring new ways to create inviting atmospheres that attract a wider clientele. Replacing the smell of cigarettes with refreshing aromas could be key to this transformation. Studies suggest that specific scents can impact … Read More

Singapore, a vibrant metropolis, is renowned for its dynamic economy and progressive business environment. In this fast-paced market, brands are constantly looking new ways to attract their target consumers. One such emerging strategy is scent marketing. This unique approach leverages the power of smell to influence consumer behavior, creating a mo… Read More